Organic Food - So close yet so far!

Organic Food - So close yet so far!

Our very existence in this world can only be substantiated by the body we live in. Whatever we end up doing in life has to do a lot with how we take care of the same. As they say "Take care of your body. It's the only place you have to live".
So logically there is nothing more important than deciding what goes into this body as FOOD .
But sadly enough the situation right now is quite contrary to this.
I have been thinking for a long time of the possible reasons why some of us treat this important aspect as optional! What drives us to fill our bodies with dangerous chemicals and pesticides??
After a lot of consideration I could identify the following aspects that drive this behaviour :
1. Lack Of Awareness - Its quite surprising but we have a large chunk of people who are still not aware of the possible ill effects of consuming conventional food. This is extremely sad to say the least & we all need to address this by educating people around us and talking about food in general wherever possible.
2. Trust Deficit - This is another very important factor why people do not switch as they lack the required trust in the quality and authenticity of the products available in the name of organic.
3. Accessibility - With only around 1.59% area under organic cultivation there is a huge gap in demand and supply in India right now. However the larger gap lies in the affiliation between the potential buyers and the organic producers around.
4. The Cost Factor - Organic food is expensive and that is why some of us overlook the benefits associated with it.
To me this is quite subjective and depends totally on individual priorities.
All good things come with a cost and if it brings health than who cares about that extra penny!! Not to forget the additional money you end up paying on your medical bills otherwise.
5. Ignorance - This is most interesting lot who inspite of knowing the ill effects of non organic food continue to consume them. Their logic is simple - I am alive today and this is all I care, I do not plan for tomorrow and death is inevitable anyway.
It is same as riding a two wheeler without a helmet and assuming nothing will happen. I only wish that wisdom prevails and they get aligned to this important aspect before it get too late.
I hope anybody reading this article does not fall in any of the above mentioned categories and making healthy choices for them and their families. After all these concerns hold no value and only if we stop treating food as commodity we will find solutions to each one of them.
Repeated surveys have shown that Indians are daily eating food laced with some of the highest amounts of toxic pesticides. In the process, they are exposed to the risk of heart disease, brain, kidney and liver damage and even cancer.
To put things in perspective we as consumers have to play a larger role in getting this gap bridged.
We must take time out to know where are food comes from? Who is growing that food? Look out for a farmer locally; Ask relevant questions to gain required trust and transparency; If possible have a family farmer like we have our family doctors, lawyers etc.
In the nutshell we must eliminate the layers that currently exists between the farmer and the consumer. If we do this, half of the battle will be won.
Lets work together to make India healthy by treating food as a way of life than a mere product.
Jai Hind!!
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